Griffin Reps Blog

Understanding Hotel Ratings: Stars vs. Diamonds Explained

Written by Arturo Marchand | Nov 25, 2024 5:00:00 AM

Following the Michelin Rating System: Understanding Hotel Ratings

In our last post, we explored the Michelin star rating system and its prestigious influence in the world of fine dining. Today, let’s dive into the hotel rating system, a guide that similarly aims to help travelers navigate quality and experience but is rooted in its own fascinating history and criteria.

The Origins of Hotel Ratings

The hotel rating system evolved to address travelers' needs, dating back to the early 20th century. Originally, hotels were rated by regional tourism boards and organizations such as the American Automobile Association (AAA) in the U.S. and the Automobile Association (AA) in the UK. Over time, these ratings became increasingly standardized, helping guests distinguish luxury stays from budget options.




Hotel Rating Systems: Stars and Diamonds

When booking a hotel, you might notice that hotels are awarded stars or diamonds, each signifying varying levels of luxury and service. These two prominent systems—stars and diamonds—are widely recognized but are governed by different organizations and criteria.

The Star Rating System

The star rating system, widely used globally, ranks hotels from one to five stars, with each star level representing specific standards of quality, service, and amenities. Although various countries may have their standards for awarding stars, the general criteria include:

  • 1-Star: Basic accommodations with essential amenities. These are often budget-friendly options with minimal services—think small hotels or inns that provide a clean, functional space.
  • 2-Star: Slightly more comfort and convenience, often with basic decor and potentially limited on-site amenities. Two-star hotels may offer more personalized service than one-star hotels.
  • 3-Star: Mid-range comfort with added amenities like an on-site restaurant, fitness room, or enhanced room decor. Three-star hotels usually cater to business travelers and families looking for more comfort.
  • 4-Star: Upscale accommodations with a broader range of services, including concierge, higher-quality furnishings, multiple dining options, and recreational facilities like spas or gyms.
  • 5-Star: Luxury hotels that offer exceptional quality, high-end decor, personalized service, and a wide range of top-notch amenities. These hotels prioritize luxury and feature unique experiences, such as gourmet dining, upscale wellness programs, and exceptional architectural design.

The Diamond Rating System by AAA

In North America, particularly the United States, the diamond rating system is administered by AAA (American Automobile Association), which evaluates hotels and restaurants with stringent criteria. Unlike the star rating system, which often varies by region, AAA’s diamond ratings are standardized, making it easier to compare quality across locations.

  • 1-Diamond: Simple and affordable, one-diamond hotels focus on providing clean, functional rooms with minimal frills. These hotels prioritize budget over luxury but still adhere to AAA’s standards for cleanliness and comfort.
  • 2-Diamond: More personalized service and decor, with basic amenities and a comfortable, welcoming environment. They are often geared toward budget-conscious travelers who want more than the basics.
  • 3-Diamond: These hotels offer enhanced style, comfort, and amenities comparable to mid-tier star-rated hotels. A three-diamond hotel typically provides quality furnishings, improved design elements, and more attention to detail.
  • 4-Diamond: Upscale, refined properties strongly focused on personalized service, high-end furnishings, and numerous amenities. AAA’s four-diamond hotels emphasize luxury and style, often with beautiful decor and multiple services to create a memorable experience.
  • 5-Diamond: AAA’s top rating is for world-class properties with exceptional service, luxury, and detail. Only a small percentage of hotels receive this rating, and they are known for their personalized touches, unique experiences, and consistently flawless service.

Comparing Stars and Diamonds

The star and diamond systems, while similar in concept, can differ in how they assess and represent quality:

  • Criteria and Standards: AAA’s diamond ratings are based on specific assessments by inspectors, whereas star ratings can vary by region or hotel review platforms, like online booking sites.
  • Global Consistency: Diamonds tend to provide more consistency in North America, as AAA’s centralized standards review them, while stars vary more internationally.
  • Luxury Interpretation: Both systems represent luxury similarly at the top levels but may differ in their approach to mid-range accommodations, with diamonds often emphasizing personal service and comfort.

Why These Ratings Matter

These rating systems help travelers make informed choices and set expectations for service, amenities, and overall experience. They offer guidance for everyone—from budget travelers to those seeking the pinnacle of luxury. Whether you are looking for a comfortable room for the night or a five-diamond, five-star experience, understanding these distinctions can ensure you pick a hotel that aligns with your desired travel experience.